Loyalty & Rewards

81% of Your Customers Would Join. If You Offered.

52% of consumers already participate in restaurant loyalty programs — and 81% of those who don't say they'd join if offered. Loyalty members visit 20% more and spend 20% more. Our full loyalty system — points, tiers, punch cards, promo codes, referrals, and gift cards — is included free with every plan. No Paytronix fees. No Toast Loyalty add-on.

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4.8x
average loyalty program ROI — Restroworks, 2024
20%
more visits + more spend from members — Bond/Restroworks
37%
of transactions via loyalty at top operators — Paytronix, 2024
scaledgrowthagency.com/client
Loyalty program dashboard showing member tiers, points activity, and program analytics
52%
of consumers already in restaurant loyalty programs
NRA, 2024
90%
of operators with loyalty report positive ROI
Restroworks, 2024
50%
of FSRs saw loyalty check sizes rise >10% YoY
Paytronix, 2025
25-95%
profit increase from 5% retention improvement
Bain/Harvard

Third-Party Loyalty Programs Cost a Fortune

Paytronix charges $250-$500+/month. Toast Loyalty is a paid add-on. Square Loyalty starts at $45/month and scales up. These costs eat into the very margins your loyalty program is supposed to protect.

And most of these platforms give you basic points — no tiers, no punch cards, no gift cards, no referral tracking. Your loyalty program should be driving revenue, not becoming another line item.

  • Paytronix: $250-$500+/month for full loyalty suite
  • Toast Loyalty: $50-$75/month add-on with limited customization
  • 5% increase in customer retention leads to 25-95% increase in profits — Bain/Harvard
scaledgrowthagency.com/client — Dashboard
Restaurant dashboard showing customer retention and loyalty metrics
Comparison

How We Compare

Everything included, no add-ons, no per-member fees.

Feature SGA Paytronix Toast Loyalty Square Loyalty
Monthly Price Included $250-$500+ $50-$75 add-on $45-$165
Points System
Tier Levels
Punch Cards
Gift Cards Add-on Add-on Separate product
Promo Codes Limited
Referral Program
Birthday Rewards
AI Integration
SMS Marketing Add-on Add-on Add-on
Features

Everything You Need to Build Loyalty

A complete loyalty and rewards platform — points, tiers, punch cards, promo codes, referrals, gift cards, and more.

Points System

Earn points per dollar spent or per visit. Flexible earn rates by location, time, or item. Customers redeem for rewards you define — discounts, free items, exclusive experiences.

Tier Levels

Bronze, Silver, Gold, Platinum — or name them anything. Each tier unlocks perks: priority reservations, birthday bonuses, exclusive menu access. Members are motivated to level up.

Punch Cards

Digital punch cards — buy 9 get 1 free, or any configuration. Multiple punch cards per customer. Perfect for coffee shops, bakeries, and quick-service concepts.

Promo Codes

Create targeted promo codes for segments, events, or campaigns. Track redemption rates, set expiration dates, limit usage. Integrate with SMS campaigns for instant distribution.

Referral Program

Members earn rewards for referring friends. Track referral chains, set bonus thresholds, and gamify word-of-mouth marketing. Average referral programs generate 15-25% of new customer acquisition.

Gift Cards

Digital gift cards with custom branding, email delivery, and balance tracking. Sell online or in-store. Gift cards drive 2.4x the original card value in total spending.

Birthday Rewards

Automatic birthday detection from customer profiles. Send personalized offers 7 days before the date. Birthday campaigns see 3-5x higher redemption than standard promotions.

Enrollment Automation

Auto-enroll from POS transactions, online orders, or reservation bookings. No signup friction. The AI agent can enroll callers during phone conversations with a simple "Would you like to join our rewards program?"

Proven Results

Loyalty Programs That Drive Billions

The biggest restaurant brands in the world have proven that loyalty works. Here's what the data shows.

Starbucks Rewards

34.6M Active US Members

34.6M active US members, 75M+ global. Members drove ~60% of US revenue (~$13B), spend 2-3x more than non-members, and are 5.6x more likely to visit daily.

34.6M members
60% of revenue
2-3x spend
Source: Starbucks Investor Relations, 2024
McDonald's MyRewards

175M Active Users Globally

175M active users globally. $30B in loyalty sales (23% of total revenue), loyalty sales up 30% year-over-year.

175M users
$30B sales
+30% YoY
Source: McDonald's Annual Report, 2024
Domino's Rewards

25M+ Active Loyalty Members

25M+ active loyalty members. Buy 20% more frequently, spend 60% more than non-members. Contributed to 5.6% same-store sales increase.

25M+ members
+20% frequency
+60% spend
Source: Domino's Investor Day, 2024
Chick-fil-A One

50M+ Enrolled Members

50M+ enrolled members since 2016 launch. Multi-tier program (Member, Silver, Red, Signature) with birthday rewards and surprise treats.

50M+ enrolled
4 tiers
Since 2016
Source: Chick-fil-A, 2024

Zero Friction Enrollment, Maximum Engagement

The biggest killer of loyalty programs is signup friction. Our system eliminates it entirely. Customers are automatically enrolled from POS transactions, online orders, and reservations. Your AI phone agent can enroll callers with a simple question. Once enrolled, members receive points automatically — no scanning, no app downloads, no loyalty cards to lose.

  • Auto-enrollment from POS, online orders, and reservations
  • AI phone agent enrollment during calls
  • No app required — SMS-based point tracking and redemption
  • Real-time points balance visible to staff and customer
scaledgrowthagency.com/client — Contacts
Customer profiles showing loyalty status, points balance, and reward history
Industry Data

The Demand Is Already There

Restaurant loyalty isn't a trend — it's a baseline expectation from your customers.

52% of consumers are already in restaurant loyalty programs, and 81% of those who aren't say they would join if offered. The average consumer belongs to 3.6 restaurant programs. Gen Z belongs to 4.4. The demand is there — the question is whether you're capturing it.

NRA, 2024
Panera Rewards

~48 Million Total Members

~48 million total members. Digital channels generated $1B+ in annual sales. Loyalty-driven personalization powered growth.

Source: Panera/JAB Holding, 2024
Paytronix Data

37% of Transactions Through Loyalty

Top operators drive 37% of transactions through loyalty programs. FSR loyalty check sizes rose >10% YoY at 50% of restaurants tracked.

Source: Paytronix Annual Report, 2025
FAQ

Frequently Asked Questions

Yes. Points, tiers, punch cards, promo codes, referrals, and gift cards are all included in every plan at no additional cost. There are no per-member fees, no transaction fees, and no feature gates. Third-party loyalty platforms charge $45-$500+/month for features we include by default.
No. Our loyalty program is SMS-based. Customers receive point updates, rewards notifications, and can check balances via text. No app to download, no account to create, no loyalty card to carry. This eliminates the biggest barrier to adoption.
Completely. Name your tiers anything (VIP, Insider, Legend), set custom point values, design your own rewards catalog, and configure earning rules by location, time, item, or event. The system adapts to your brand, not the other way around.
Your AI phone agent can check a caller's loyalty status, tell them their points balance, enroll new members, and apply rewards to orders — all during a natural phone conversation. "I see you're a Gold member with 450 points — would you like to redeem your free appetizer today?"
Yes. Create campaigns targeting specific tiers, point balances, visit frequencies, or custom segments. Send a "double points Tuesday" to Silver members trying to reach Gold, or a win-back offer to members who haven't visited in 30 days. All automated.
Digital gift cards with your branding, purchased online or in-store. Cards are delivered via email with a unique code. Recipients can check balances and redeem via the portal or by providing their code. All transactions are tracked in your dashboard.

Ready to See It in Action?

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